I’m (hopefully) off to NYC today, so I’m writing this post on Tuesday evening, as I have to get up at 5 am and get out the door by 6:15. No time to craft a post!
And I’m a wee bit cranky because I’m still not over this crappy ‘whatever’ that has taken over my head and chest. So, armed with a box of kleenex, cough syrup and cough drops, I’m off to spend a total of 3 hours on the bus and 3 hours in a meeting. Home will look pretty gosh darned good at the end of the day.
In the This Kind of Thing Really Ticks Me Off category:
The other day – Monday – Don was in NYC and I got out of my sickbed and drove to the grocery store to get some cough drops, etc. As I walked through the market, I saw the magazine rack. Now, you know I rarely buy magazines these days, but I spotted Flea Market Style, a magazine that I truly like.
A bit of back story: I hadn’t seen a new Flea Market Style in a while. I was aware of that somewhere in the recesses of my mind and, indeed, had seen Best of Flea Market Style a month or so ago and didn’t bite. Those ‘Best of’ editions are always reprints of articles I’ve already read, with a hefty price tag to boot. I briefly wondered if it had been discontinued, as so many magazines have these days.
Back to the magazine rack. I pulled out the magazine. Now I’m going to be totally honest with you. I knew I’d seen this particular photo before in a previous edition of the magazine. Whether it was on the cover or not, I wasn’t sure. But just to be safe, I peered down at the bottom of the magazine to see what the ‘display until…’ date was.
Okay, I thought. That makes this current. Maybe they were recycling a photo for the cover? Now that I’m thinking more clearly (remember, I was sick) I realize how absurd that particular idea was. You can see the price: $9.95.
Sometimes, when you’re down and out, you just want a magazine to thumb through. And I’m not talking National Geographic. So I caved and bought it.
I got home, unpacked everything, made some hot chocolate and got out the magazine.
I quickly realized that if I had done more than a cursory examination of the magazine at the store, I would have realized that I had already read it.
I looked back at the cover.
And look what I saw.
Really? By popular demand? Were there thousands upon thousands of people clamoring for this particular edition?
Sounds very fishy.
Later, I googled the magazine and couldn’t see any recent editions available. (It was quarterly, if I remember correctly.) When I googled Ki Nassauer (the founder and editor) I now got this site: “KiNassauerStyle.” Hmmm. That lead me to her Facebook page where someone had asked a question about the availability of Flea Market Style and was told that Ki was no longer associated with the magazine and was working on expanding her Junk Bonanza shows.
Which leads me to believe the magazine is no more.
This sort of thing speaks to something else I see a lot of in the magazine industry. Well-loved magazines suddenly cease publication; Country Home, Cottage Living, Flea Market Style (I presume.) Full disclosure: all magazines that I loved and mourn the loss of. Sooner or later, we see expensive editions of those magazines with heavy duty glossy covers and hefty price tags that are, in essence, filled with reprints of various articles from past editions of the magazine….you know, when it was actually being published. It’s apparently okay to decide to stop publishing those popular magazines despite disappointing subscribers and loyal readers, but the powers-that-be feel perfectly okay about milking that name recognition as long as they can. The first time the former publishers of Country Home did that sort of thing, a lot of people were fooled into thinking it had resumed publication. Same thing with Cottage Living. And now we have The Best of Flea Market Style and Flea Market Style (Reprinted by Popular Demand!)
If the potential reader is clear about the whole thing and then willingly makes the decision to buy a reprint or compilation of past articles, then fine. But if there’s a bit of the flimflam? That’s not so nice.
Yes, they did say it was ‘reprinted’ and if I’d been sharper that day, I might have seen that. But I wasn’t and I felt tricked when I fell for the whole thing. And let’s face it, it was in small print at the bottom of the magazine – on purpose. (I used my macro setting to get that shot, that’s how small it was.)
I was curious, so I looked for it and found the original – from 2011.
The original was Country Decorating Ideas #121.
The reprint is Country Decorating Ideas #175.
Exact same contents except for some updated ads.
From a not-very-happy consumer.